Privacy Policy

Effective Date: March 25, 2026.

Last Updated: March 25, 2026.

1. Introduction and Overview.

This Privacy Policy describes how Rabbits Black ("Rabbits Black," "we," "our," or "us") collects, uses, and shares information about you, and applies to your use of any website, mobile application, or online service location that posts a link to this Privacy Policy, including but not limited to our website at rabbitsblack.com (the "Site"), and all applications, features, content, and other services that we own, control, and make available to you (collectively, with the Site, the "Services").

If you are an employee or contractor, your personal information collected in those contexts will be subject to a separate privacy notice that we provide to you where and when appropriate.

For purposes of applicable data protection laws, Rabbits Black is the data controller with regard to the data processing described below. You can contact us at curious@rabbitsblack.com.

2. What Information We Collect.

We and our agents, vendors, consultants, and other service providers (collectively, "Service Providers") collect the following categories of personal information, depending on your interactions with us:

  • Identifiers and contact information, such as your name, address, phone number, IP address, email address, and website account username and password;
  • Payment information, such as your credit card number, expiration date, card verification number, and billing address, if you make a purchase on the Site. This is considered sensitive personal information and may be subject to additional privacy rights, as described more fully below;
  • Demographics and characteristics of protected classifications, such as zip code, age, and gender;
  • Purchase, preference, and browsing information, such as the products, content, pages, and services that you search for or view, and the items that you browse, add to your cart, buy, or return;
  • Internet or other electronic network activity information when you visit the Site or interact with our emails or online ads and content. For example, we use tracking tools like cookies and pixels to automatically collect information like device identifiers, the type of browser and operating system you are using, your browsing and search history on the Site, what areas of the Site you visit and for how long, what products or content you view and click on, what website you came from to get to us and what website you go to when you leave us, and your interactions with our digital ads and content on other websites;
  • Location information. We may collect your general location when you interact with our Site;
  • Professional or employment-related information if you apply for a job or engage with us in a business-to-business capacity, such as your resume/CV, work history, social or professional networking pages, employer name, job title, business contact information, and records of our business correspondence and transactions with you;
  • Sensitive personal information. If you create an account with us, we may collect and store your login credentials. If you make a purchase on the Site, we may collect your payment card number and billing information;
  • Social media and third-party content provider information if you use login credentials or features from a social media service or third-party content provider in connection with our Site; and
  • Inferences drawn from any of the above information to create a profile about you, and other information that you consent to us collecting from time to time.

3. How We Use Your Information.

We may use personal information (including sensitive personal information) about you for any purposes consistent with this Privacy Policy or as permitted by applicable law, including to:

  • Manage our Site and Services, including your registration and account;
  • Process and facilitate your transactions, including purchases made through our online store or other sales channels;
  • Provide access to downloads, media, content, or other digital offerings;
  • Customize your browsing and shopping experience on the Site;
  • Respond to your comments, questions, and requests, and provide customer service;
  • Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages;
  • Prevent and address fraud, breach of policies or terms, and threats or harm;
  • Monitor and analyze trends, usage, and activities;
  • Conduct research, including surveys and feedback requests;
  • Improve the Site, Services, marketing efforts, products, and services;
  • Tailor and serve advertisements to you, and send you marketing communications regarding our products, services, offers, promotions, and events that we think you may be interested in;
  • Evaluate applications for employment and other employment-related purposes;
  • Verify or authenticate your identity in relation to requests you make or communications you send;
  • Comply with legal obligations; and
  • Fulfill any other purpose disclosed at the time you provide personal information.

We will not use information we have collected from you for purposes that are materially different, unrelated, or incompatible with this Privacy Policy without providing you with prior notice. Information that has been deidentified or aggregated is not subject to this Privacy Policy, and we and our Service Providers may use it without obligation to you except as prohibited by applicable law.

4. We Collect Information About You From Various Sources.

We collect and receive information about you from various sources, both indirectly and directly:

  • Information you provide directly to us. For example, we collect information when you register an account, make a purchase, sign up for our newsletter, submit a form, access our content, or otherwise communicate or transact with us through the Site and Services.
  • Information collected automatically from your devices. We and our Service Providers use tracking tools like browser cookies, beacons, and pixels to automatically collect information about you when you interact with our Site and Services, including when you view or click on our digital ads and emails.
  • Information collected on our behalf by Service Providers. We hire Service Providers to help us operate our business. They may host or maintain our Site, provide cloud services, send emails, assist with customer support, provide market research or analytics, assist in order fulfillment, collect or publish customer reviews, or process payments.
  • Information provided by other users. We may receive information about you from other users or individuals, for example, if someone sends you a product, refers you to us, or shares your information with us in connection with an event or purchase.
  • Information provided by other parties. We may work with business partners, marketing partners, data providers, social media platforms, or other third-party services that may give us information about you. If you are a job applicant, we may also get information about you from references or background check providers where permitted by law.

When we get information from other sources, we may combine that information with information we already have.

5. We Share and Disclose Your Information.

We share your personal information, including in some cases your sensitive personal information. Depending on the circumstances, we can share your personal information with the following parties:

  • With our Service Providers who host or maintain our Site, provide cloud services, send emails, assist with customer support, provide market research or analytics, assist in order fulfillment, collect or publish customer reviews, or process payments;
  • With our affiliates;
  • With our business partners, such as organizations with whom we jointly sell or co-brand products, run promotions, collaborate on events, or distribute content;
  • With marketing companies and social media platforms that help us in our marketing efforts, including advertising networks, analytics vendors, and ad technology providers;
  • With third parties in relation to sweepstakes, contests, surveys, and other promotions that we run from time to time;
  • With law enforcement, government bodies, and other officials as required to comply with the law or other legal process;
  • With other parties as reasonably necessary to protect the rights, property, life, health, security, and safety of us, the Site, the Services, or any third party;
  • With other companies in connection with, or during negotiations of, any proposed or actual merger, purchase, sale, acquisition, business combination, or transfer of all or a portion of our business or assets;
  • With other third parties we describe to you at the time you provide your personal information; and
  • With other third parties at your express consent or at your direction.

Without limiting the foregoing, we may share aggregated or deidentified information with third parties for any purpose, where permitted by law.

Additionally, certain areas of the Site and Services may be designed to help you share information with the public and other users, such as public comment sections or other interactive features. If you choose to make information public through the Site or Services, other users will have access to it. We cannot guarantee that the information you make public will remain protected in accordance with this Privacy Policy. Please think carefully before making information public.

6. Third Party Services, Features, and Devices.

Our Site and Services may contain content from and hyperlinks to websites, platforms, and services operated and owned by third parties ("Third Party Services"), such as social network sites. In addition, the Site and Services may contain features that allow you to interact with, connect to, or access the Site and Services through Third Party Services and third-party devices ("Third Party Features").

For example, you may interact with a Third Party Service when you like or share content over social media through our Services, or when you purchase products from our Site using a third-party payment platform. Third parties may use their own tracking tools to independently collect information about you, and may solicit personal information from you. Also, if you use a Third Party Feature, both we and the applicable third party may have access to and use information associated with your use of the Third Party Feature.

7. Your Choices.

A. Marketing Communications.

You can opt out of receiving promotional emails from us at any time by following the instructions in the emails to click on the unsubscribe link, or by sending an email to curious@rabbitsblack.com with the word UNSUBSCRIBE in the subject field. Please note that your opt-out is limited to the email address used and will not affect subsequent subscriptions or non-promotional communications, such as those about your account, transactions, servicing, or our ongoing business relations.

You can opt out of receiving text messages from us at any time by responding STOP to any text message we send you.

B. Our "Do Not Track" Policy.

Your browser settings may allow you to automatically transmit a "Do Not Track" signal to online services you visit. Note, however, there is currently no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, we do not monitor or take action with respect to "Do Not Track" signals or other mechanisms.

C. Cookies, Analytics, and Advertising Tracking Tools.

As disclosed in Sections 2 and 4 above, we and our partners may automatically collect information about your devices and online interactions using tracking technologies like cookies, pixels, and web beacons, across time and across different platforms.

We may use analytics tools to provide us with information about how you interact with the Site and Services so that we may customize and improve them for you. We and our partners may also engage in interest-based advertising by using tracking tools to understand your online interactions over time and across different platforms in order to serve advertisements that are more tailored to your interests.

Options you select and choices you make are browser-, website-, and device-specific. If you clear your cookies, you may need to set your preferences again.

8. Your Privacy Rights.

8.1 United States Privacy Rights.

Where provided for by applicable United States federal or state privacy laws, you may be entitled to exercise some or all of the rights described below with respect to your personal information:

  • Access / Right to Know: You may have the right to confirm whether we process personal information about you and to request that we disclose certain information to you about our collection and use of your personal information.
  • Right to Correct or Update: You may have the right to request that we correct, update, or modify the personal information we maintain about you.
  • Right to Delete: You may have the right to request that we delete your personal information, subject to certain exceptions permitted by law.
  • Right to Opt-Out of Automated Decision-Making: You may have the right to request to opt out of any profiling or automated decision-making, to the extent we engage in such activities and applicable law provides that right.
  • Do Not Sell or Share My Personal Information: Where applicable law provides this right, you may request to opt out of the sale or sharing of your personal information for behavioral advertising.
  • Limit the Use of Sensitive Personal Information: In relation to any sensitive personal information identified in this Privacy Policy, you may request that we limit our use and sharing of such information to uses necessary to carry out our relationship with you or as otherwise allowed by law.

We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. We will not discriminate against you for exercising any of your privacy rights.

How to Exercise Your United States Privacy Rights.

Eligible individuals may request to exercise their privacy rights by submitting a request to us by either emailing us at curious@rabbitsblack.com or sending a letter to Rabbits Black, 5528 South Fort Apache Road, Las Vegas, NV 89148.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.

You can designate an authorized agent to make a request on your behalf by following the same steps described above. When submitting the request, please ensure the authorized agent identifies themselves as an authorized agent.

Additional California Privacy Disclosures.

For purposes of California privacy law, please also note the following specific information about how we collect, use, and share your personal information:

  • Depending on our interactions with you, we may collect, use, and disclose for our business and commercial purposes identifiers, payment and customer records information, characteristics of protected classifications under law, commercial information, professional or employment-related information, internet or other electronic network activity information, education information, sensitive personal information, and inferences.
  • We collect and use the above categories of personal information for the business and commercial purposes described in this Privacy Policy.
  • We collect these categories of personal information directly from you, automatically from your devices, from our Service Providers that help us operate our business, and from business partners and other third parties.
  • We may disclose these categories of personal information to our Service Providers, affiliates, business partners, marketing and advertising companies, social media platforms, regulators, law enforcement, and in connection with mergers or corporate transactions.
  • We may use third-party advertising cookies or similar technologies in ways that may constitute a "sale" or "sharing" of personal information under California law. We do not knowingly sell or share personal information of children under 16 years of age.
  • We do not use or disclose sensitive personal information for purposes other than those specified under applicable California privacy regulations, except as permitted by law.

8.2 European Privacy Rights.

This section of our Privacy Policy applies solely to visitors and users who are located in the European Economic Area ("EEA") or the United Kingdom ("UK"). For the purpose of EEA and UK data protection laws, Rabbits Black acts as controller in connection with the personal information described in this Privacy Policy.

Legal Basis for Processing.

We process personal information on the following bases:

  • Consent when you opt in to receive cookies or otherwise provide consent for marketing and other data processing;
  • Contract when you make a purchase or otherwise engage in a transaction with us and we need to process your personal information in order to perform that contract;
  • Legitimate interests when processing your personal information is necessary in furtherance of our legitimate interests and is not outweighed by risks of harm to your privacy rights; and
  • Legal claims when we need to process your personal information in order to defend or establish a legal claim.

EEA and UK Privacy Rights of Data Subjects.

Where provided under EEA and UK data protection law, you may have the following rights regarding your personal information, subject to various exceptions and limitations:

  • The right to be informed;
  • The right of access;
  • The right to data portability;
  • The right to rectification;
  • The right to erasure;
  • The right to restrict processing;
  • The right to object; and
  • The right to refuse or withdraw consent.

If you wish to exercise any of these rights, or if you have any questions or concerns regarding our processing of your personal information, please contact us at curious@rabbitsblack.com.

If you are not satisfied with our response to your request or complaint, or if you believe our processing of your personal information does not comply with applicable EEA or UK data protection law, you may make a complaint to your local supervisory authority.

8.3 Other Jurisdiction Privacy Rights.

Depending on where you reside or access the Site or Services from, you may have additional privacy rights available to you, similar to the rights described above. If available pursuant to applicable data protection law, you may contact us at curious@rabbitsblack.com to make a request. We will respond in accordance with applicable law.

9. Retention Period for Personal Information.

We delete personal information within a reasonable period after we no longer need to use it for the purpose for which it was collected, or for any subsequent purpose that is compatible with the original purpose. We may archive personal information for a certain period prior to its final deletion as part of our ordinary business continuity procedures.

To determine the appropriate retention period with respect to any particular type of personal information, we may rely on criteria such as the necessity of the information to provide our services to our customers, the types and sensitivity of personal information being processed, regulatory requirements that we are subject to, and whether a legal claim might be brought against us for which the information would be relevant.

10. No Children Under 13.

The Site and Services are intended for a general audience and not directed to children under thirteen (13) years of age. Rabbits Black does not knowingly collect personal information from children under thirteen (13) years of age. If you are a parent or legal guardian and believe that we have inadvertently received personal information about a child under the age of 13, please email us at curious@rabbitsblack.com.

11. International Transfers; Processing in the United States.

If you are accessing the Site or Services from outside of the United States, please be aware that information collected through the Site and Services will be transferred to, processed in, stored in, and used in the United States. Data protection laws in the United States may be different from those of your country of residence and may not be as protective as those of your country of residence.

When you provide personal information to us, you are consenting to the transfer of your personal information by Rabbits Black and its Service Providers, including to the United States and other countries that may not have an adequacy decision from the European Commission or equivalent authority.

12. Data Security.

We take measures designed to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, transmission via the internet is never completely secure. We cannot guarantee the security of your information collected through our Site or Services.

13. Changes to this Privacy Policy.

We reserve the right to revise and reissue this Privacy Policy at any time. Any changes will be effective immediately upon posting of the revised Privacy Policy. Your continued use of our Services indicates your acknowledgment of the Privacy Policy then posted. If the changes are material, we may provide you additional notice.

14. Contact Us

If you have any questions or comments about this Privacy Policy, or would like to make a complaint about how we process your personal information, please email us at curious@rabbitsblack.com, or send us a letter to:

Rabbits Black
5528 South Fort Apache Road
Las Vegas, NV 89148