One thing we love at Rabbits Black, is when the artist or band “gets it right”. Congrats Mastodon, you guys got it right with your new album The Hunter. Now we haven’t heard the whole thing yet, and we have no idea how good it is, but it’s already one of our favorite albums of the year. Mastodon is offering a FREE digital download of The Hunter with the purchase of two tickets to any of their upcoming shows on their US headlining tour. Realizing that getting fans to the shows, where they can buy merchandise, connect with the band, and experience the music in a unique way is absolutely what artists should be doing right now. More analysis, and the video for the first single from The Hunter after the jump.
If you are a Mastodon fan, you were going to go to the live show when it came through your town no matter what. So this free download means you get the album straight from the band for doing something you already would have done anyways. You win! If you are not a huge fan of Mastodon, but always wanted to check them out, here is the perfect way to do so. You get the album, and the chance to see them perform their music the way it’s supposed to be heard- live. You win! If you ARE Mastodon, you are encouraging people to come to your live shows, and telling your fans in a not so subtle way that there is much more to the Mastodon experience than just listening to the MP3s in your headphones. Oh ya, and people will be more inclined to buy more merch! You win too!
Great idea from the band and their management, and it’s really nothing crazily innovative. Reward fans for going to the live shows, and give them something that they could have found for free anyways with a Google search. The only thing left to do Mastodon, is make sure you give fans very high quality options for the download- no one wants MySpace quality tracks. We’re stoked to hear The Hunter in full and see Mastodon on their upcoming US tour. Buy your tickets and get The Hunter for free now.
We’ll have a full review and show alert soon, but for now enjoy the first single “Curl Of The Burl”: